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Ikea’s Invisible Woman

Today there’s been a storm in the Swedish media (and most others too) about Ikea. Apparently they’ve been airbrushing women out of their catalog for the Saudi Arabian market. The Saudis don’t like looking at photos of women. Especially not women hanging out at home and having the audacity to WEAR PYJAMAS. The filthy tramps. Pyjamas! What will the children think? Or maybe they’re not allowed to think at all? Phew, close one.

So, anyway, Ikea doesn’t feel it should take any responsibility for the way their oil-rish customers would very much like to shit on human rights. They’re just there to sell furniture, they say. Very nice, Ikea. How useful that your corporate “ideals” are exactly the same ideals that will earn you lots of money. What a very happy accident. Let’s suck money out of a country that oppresses half of its population, while rabbiting on about “female empowerment” in other areas. Areas, by another amazing co-incidence, that will ALSO earn Ikea lots of money. Wow!

Screw you Ikea, you corporate slug with your shitty furniture and your high opinion of yourself, using your power and influence for nothing good whatsoever. Take your carefully constructed “we care” bullshit, insert it firmly into slot B and turn it a full revolution. Either direction is fine.

Click through the photos in the Swedish newspaper (first link above). There’s a photo showing some Ikea designers, and the same one in the Saudi catalog but with the single woman removed. I bet she’s happy about that and can’t wait to work for Ikea again.

But I have a solution for Ikea. Just release the catalog without women or men or any people at all, and instead put all the people on separate stickers. Then we can have a jolly old time putting in people of whatever race, sex, or flavour into any situation we desire. Imagine it! Grinning babies in ovens. A line of men’s heads on the top shelf of a Billy. A woman showing her hair. A scary man hiding under the children’s bed.

And presto – suddenly nobody is offended! Endless fun and chuckling for all! Except for the ones who have to suffer for it, in a country Ikea will do nothing whatsoever to improve. Unless, of course, there’s a profit in it for Mr. Kamprad. Then it’s all steam ahead, and corporate bullshit to maximum. Cash ahoy, mateys!

(Photos above were nicked from here, where there is also lots of other good photos.)

/ paddy

 
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Posted by on October 1, 2012 in Media, Ranting

 

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Women Holding Big Swords

I do like a bit of science fiction, and I do like a bit of fantasy too. And thanks to these interests I am exposed to a lot of cover art featuring women in far too few clothes for the job at hand.

This is a bit odd as science fiction is actually an excellent genre for showing females as strong characters and not just dumb stereotypes. From Kaylee and Zoe from Firefly to Janeway from Voyager. Not to mention Uhuru in the original Star Trek, the first black actress to play a major TV character that wasn’t a servant.

Fantasy, though, is worse. And fantasy cover and game art is the most tragic. Although Game Of Thrones has given us a slew of strong interesting females, the average female on the cover of a fantasy novel always looks cold and uncomfortable, and liable to be killed by the first badly aimed arrow shot in her direction.

So it’s a refreshing change to see this collection of female fighters dressed in a reasonable and very arse-kicking way. (Click on the button at the bottom of the page to see the other pages, 13 of them in total.)

It confuses me greatly why people would think the usual simpering twits on offer (example up there at the top of this page) are hotter than these no-nonsense sword-thrusting ladies with a brain in their heads and a fucking fire in their hearts.

Or maybe that’s just me.

/ paddy

 
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Posted by on July 15, 2012 in Culture

 

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