Well it’s Christmas and as much as I like to pretend otherwise, I do indeed like it in many ways.
I’m not a fan of whole consumption thing, how “showing that you care” has been translated into “buying lots of stuff” by the idiot automatons who inhabit the world’s advertising agencies. But even I have my Christmas traditions: go and look at the Christmas windows in some big department store; buy a kick-ass space opera book for myself, wrap it and put it under the tree; drink a whole bottle of Bailey’s and half a pound of fudge; and so on.
But the Swedes have one tradition I cannot understand. At 15:00 on December 24th, the entire country grinds to a standstill and puts on the TV to watch an old, scratchy and badly dubbed Disney Christmas Special. This is a golden, unbreakable “tradition” and you will get a good percentage of the Swedish population frothing at the mouth if you even mention the possibility of showing something else instead.
The funny thing is that for the last 15 minutes of this “tradition”, Disney shows ads for upcoming Disney movies. And bear in mind that the entire Swedish population is watching this. So 15 minutes of prime-time advertising to an entire country would normally cost – how much, exactly? A shit-load?
Now I am sure that Swedish TV, SVT, is getting paid by Disney to show this stuff. But I can’t find any proof on the net. All I find is SVT complaining about how much of the taxpayers money they have to give to Disney in order to continue this “tradition” – or, to summarise: Disney demands to get paid in order for SVT to give them massive free advertising time on Christmas day. Does this make sense to anybody? Or is SVT simply talking out of their collective arses? Even Wikipedia (Swedish) doesn’t really know.
My suggestion is for everybody to download the damned thing and put it on at 15:00. And in this way everybody will get to see it, Disney won’t get a fucking penny and SVT can save some taxpayer’s money and put a picture of some bananas on the TV for 45 minutes instead. As well as give their managers a big fat Christmas bonus for being so fucking clever.
Tradition, my dears, is the tyranny of the dead.
Have a good one.