I purchased a certain product last week and upon this product I found a text.
The text was warm and sweet and diffuse and said nothing whatsoever about the actual product. Classic copy. It also confused the hell out of me. And here, for your delight, it is.
The one who dares to dream, dares to live. Dreams keep us going, dreams have the power to change the world. So go ahead and jump into the river of dreams, dive deep away from the greyness of everyday and free yourself. Remember: you’re innocent when you dream.
I won’t go on about the morons who sit around and brainstorm stuff like this for a living. I could, but I won’t.
And I won’t spit fire about said morons stealing a song title from Tom Waits to boost their fucking incomes.
I will just leave it up to you, my dear readers (yes you there, get out from behind that hedge, I see you) to guess on which product I found this text. And WITHOUT googling it, I may add. Or iPhoning it or whatever it is you kids do these days on your fancy compamuters.
So off you go then. There’s no hurry. I’ll be here, quietly fuming.
Okay then, it’s time to reveal that the product is….
Toilet paper. Nice one Jack!
Here is the website, which make it all perfectly clear…
It’s nice to see that toilet paper has nothing to do with arses any more.