Basically you answer a few questions, describe your best ski-ing memory (I love it that all Swedes assume that you HAVE a favourite ski-ing memory) and then send it in with the wrappers and await the draw.
You stand to win a ski holiday. Or else a pile of chocolate. I know which I’d prefer.
“Hi. My mum used all her money for the dentist and now maybe I’ll never go ski-ing again in my childhood. I hope that I win. PS I love your chocolate.”
He’ll go far, that kid. And he will always have chocolate.