Ikea’s Invisible Woman

01 Oct

Today there’s been a storm in the Swedish media (and most others too) about Ikea. Apparently they’ve been airbrushing women out of their catalog for the Saudi Arabian market. The Saudis don’t like looking at photos of women. Especially not women hanging out at home and having the audacity to WEAR PYJAMAS. The filthy tramps. Pyjamas! What will the children think? Or maybe they’re not allowed to think at all? Phew, close one.

So, anyway, Ikea doesn’t feel it should take any responsibility for the way their oil-rish customers would very much like to shit on human rights. They’re just there to sell furniture, they say. Very nice, Ikea. How useful that your corporate “ideals” are exactly the same ideals that will earn you lots of money. What a very happy accident. Let’s suck money out of a country that oppresses half of its population, while rabbiting on about “female empowerment” in other areas. Areas, by another amazing co-incidence, that will ALSO earn Ikea lots of money. Wow!

Screw you Ikea, you corporate slug with your shitty furniture and your high opinion of yourself, using your power and influence for nothing good whatsoever. Take your carefully constructed “we care” bullshit, insert it firmly into slot B and turn it a full revolution. Either direction is fine.

Click through the photos in the Swedish newspaper (first link above). There’s a photo showing some Ikea designers, and the same one in the Saudi catalog but with the single woman removed. I bet she’s happy about that and can’t wait to work for Ikea again.

But I have a solution for Ikea. Just release the catalog without women or men or any people at all, and instead put all the people on separate stickers. Then we can have a jolly old time putting in people of whatever race, sex, or flavour into any situation we desire. Imagine it! Grinning babies in ovens. A line of men’s heads on the top shelf of a Billy. A woman showing her hair. A scary man hiding under the children’s bed.

And presto – suddenly nobody is offended! Endless fun and chuckling for all! Except for the ones who have to suffer for it, in a country Ikea will do nothing whatsoever to improve. Unless, of course, there’s a profit in it for Mr. Kamprad. Then it’s all steam ahead, and corporate bullshit to maximum. Cash ahoy, mateys!

(Photos above were nicked from here, where there is also lots of other good photos.)

/ paddy


Posted by on October 1, 2012 in Media, Ranting


Tags: , , ,

6 responses to “Ikea’s Invisible Woman

  1. Björn 'ÄnnuVärre' Friberg

    October 2, 2012 at 6:59 am

    Honestly, what did you expect from a man like Ivar Kamprad? He’s about as benevolent as a tick. I hope he’ll be re-born as a sheep on Irland-that’ll teach him!

    • paddyK

      October 2, 2012 at 7:17 am

      Let’s hope so. I know a few beefy sex-starved farmers I could put on the case.

  2. Mint

    October 5, 2012 at 11:03 pm

    Well written as always. IKEA must have missed a few screws the day they erased the women.

    • paddyK

      October 7, 2012 at 8:39 am

      Well I guess there’s always a few screws left over, isn’t there?

      • Mint

        October 7, 2012 at 9:09 pm

        Nope. When it comes to IKEA there are never anything extra but always something missing. Profit speaks.

    • paddyK

      October 9, 2012 at 11:56 am

      Funny, I’ve never had anything missing. The great god Ikaus smiles on me.


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